👨💻 About
My Story
My name is Nick, and I live in Austin, Texas.
My professional life centers on one focus: helping businesses grow.
As Head of Growth at AppSumo, I work with SaaS companies to reach millions of entrepreneurs. Through RAX Digital, my consulting firm, I help brands scale with performance marketing and analytics. I’m also building CartCapture.io, a Shopify app that helps e-commerce companies convert more carts and increase AOV.
Behind all of this is a simple belief: growth should give people the freedom to live and work on their own terms.
My Writing
I publish two newsletters read by entrepreneurs, marketers, and operators.
Technically Marketing breaks down performance marketing strategies and the tools shaping the future of growth.
Close to the Money dives into Shopify brands, unpacking how they scale and what other founders can learn from them.
Click to subscribe below.
📌 What I’m Working On
- AppSumo – As Head of Growth, I help SaaS companies reach millions of entrepreneurs through ads, affiliate, influencer programs.
- RAX Digital – Through my consulting firm, I work directly with small businesses to use performance marketing and data analytics to help early stage startups grow the right way.
- CartCapture – I’m building a Shopify app that helps e-commerce brands convert more carts, increase AOV, and unlock profitable growth from their ad spend.
- Zero Dark Tactical – And for fun, I’m growing my own hunting account, experimenting with virality and organic content to put all these growth lessons into practice.
📖 What I’m Reading
Here’s what I’m currently reading and my recommendations for ideas that have influenced how I work and see the world.
Current Reads
Purpose & Profit
by Dan Koe
Stillness is the Key
by Ryan Holiday
Kings of Texas
by Don Graham
Book Recommendations
Deep Work
by Cal Newport
Never Play It Safe
by Chase Jarvis
The Inner Game of Tennis
by W. Timothy Gallwey