AppSumo
At AppSumo, I’m on the front lines of bringing incredible software deals to a massive audience of entrepreneurs. My role is focused on leading high-impact promotional campaigns that connect founders with the tools they need to grow.
A recent highlight was leading the AI Bundle project, featuring tools like HeyGen, Speechify, and Fathom. By leveraging strategic marketing and building genuine excitement, we sold out the entire campaign in just five hours.
This work keeps me at the cutting edge of the SaaS world and constantly sharpens my skills in launching and scaling successful products.
Consulting
Growth is more than just running ads; it’s about building a sustainable, efficient marketing engine. Through my consulting practice, I partner with a select number of SaaS and e-commerce businesses to do just that.
My focus is simple: performance. I help you make every dollar you spend work harder for you. My core areas of expertise include:
- Google Ads Optimization: Consolidating accounts and focusing spend on campaigns that deliver measurable results.
- Paid Acquisition Strategy: Developing scalable systems to attract the right customers consistently.
- High-Impact Campaigns: Applying lessons from major launches to create buzz and drive revenue for your business.
Projects
Growth isn’t just my job; it’s my passion. Outside of my main roles, I’m always exploring new ideas, testing theories, and building new things. This is where I document that work.
Currently, I’m in the early stages of developing my own software for the e-commerce space, applying the lessons I’ve learned from working with hundreds of Shopify stores and top SaaS founders.
Think of this section as my public journal—a place where I’ll share quick updates, small wins, and interesting discoveries from my work and side hustles.